William Hill Cricket Review

William Hill is a part of online gambling since 2000. Their betting section covers more than 40000 events in 30 plus sports every month. They are a step ahead in live coverage by offering their own tv and radio services. But they are yet to get accustomed with new demands of bettors like Reward system and cryptocurrency use.

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Last Updated: 10th October 2023

William Hill Group is one of the oldest players in the gambling industry. While writing the William Hill review, we found out that this dude (William Hill) used to ride on his motorbike to collect bets around the local Birmingham Area in 1934. The organization continued the innovative spirit of its founder to grow into the go-to betting market, especially for UK-based bettors.

William Hill started their operations by taking bets by mail & phone and then moved to set up betting shops three decades later. In 1997, William Hill Group went online by launching the William Hill website. Its betting site now has a casino, live casino, and more importantly, a sportsbook covering 34 sports categories where playmakers offer some enhanced odds daily.


  • High reputation in the sports betting sector
  • More than 40000 sports markets covered monthly
  • Virtual sports and esports markets are available
  • Better odds and payouts than rival betting companies
  • 20 plus deposit methods
  • Live Streaming
  • 24/7 customer support through live chat and Twitter
  • Bet Builder available
  • Mobile App for android and iOS
  • Fast Payouts


  • Bonuses are below average
  • Cryptocurrencies are not accepted
  • Not available in many countries including India where Cricket is followed vigorously
  • Customer Support by email is slow sometimes
  • Various and complicated restrictions in different countries

William Hill’s website is user friendly. But the user interface is very old and sometimes distracts you with a number of betting options thrown at you. The layout of the sportsbook makes it easier to navigate across various sports markets with sorting and search options.

They have William Hill radio on the dashboard to take you to in-play Horse racing & GreyHound racing. You can easily switch between the odds format and the languages offered. Our first impression is that William Hill has taken a lot of time to design & enhance the sports betting perspective of its customers.

We also came across various downsides of the 88-year-old betting company while writing the William Hill review. And the common thread that connects these downsides together is an outdated structure and policies. It’s a world of Bonuses, free bets, and promotions.

You can’t keep them limited when the Sports Betting market is adding more competition with the number of new betting websites. You can’t exclude cryptos when it’s the future. We hope Willliam hill improves on these fronts or else they will become a ‘yellow taxi’ against ‘Uber’ in the betting world.

William Hill Cricket

William Hill’s majority of betting customers are from the United Kingdom which brings us to the cricket coverage they offer. They cover all major and minor cricket tournaments including international and domestic that are scheduled across the world.

These include Test series like The Border-Gavaskar Trophy, ICC World Test Championship, and all bilateral series between Test-playing nations. First-Class tournaments like Sheffield Shield, Ford Trophy, and County Championship also find their places in William Hill’s Sportsbook.

You will be happy to know that ODI and T20I formats are also covered in the betting section. They offer one of the best odds for pre-match, live, and scheduled matches as per the ICC calendar. In scheduled series customers can bet on outright winners too. There is a separate tab to choose outright winners from several ICC and domestic trophies.

We found the following tournaments covered by the William Hill Sportsbook:

  • The Ashes
  • ICC World Cup
  • ICC World Twenty20
  • Indian Premier League
  • Sheffield Shield
  • ICC Women’s World Cup

You can easily find the Cricket betting market in the A-Z Sports menu on the left side panel of the dashboard. The cricket section is further sorted into Daily List, ‘In Play’ Sports, and competitions. In the daily list, you can find today’s and future scheduled games whereas in the competition section William Hill lets you bet on outrights. We will cover more about the ‘In Play’ betting option in the next section. In case, if you don’t want to scroll, you can always use the search option given above the cricket menu to directly land on the bets provided for your favorite game.

There are two major downsides of William Hill if you are a cricket fan. One – William Hill doesn’t offer their services to India where cricket is worshiped like a god. Besides India residents from other cricket-playing nations like Australia, Afghanistan, Bangladesh, South Africa, Kenya are restricted from opening an account. Surprisingly, Pakistan and Sri Lanka have not been included in the list of restricted countries.

And Second – We did not find specific promotions or bonuses for Cricket.

William Hill Live Cricket Coverage

William Hill website outshines in offering live cricket coverage. It keeps customers busy and packed when there is a game going on. We found the majority of live cricket was covered by William Hill in their ‘In Play’ live betting section. William Hill’s in-play section is the front of their betting markets.

Finding the odds for live cricket matches is easy on William Hill. In the Betting tab, the ‘In Play’ betting option is given on the top left corner. By clicking on it, you land on the all-sports in-play webpage. William Hill displays the sportswise list of available live betting games on the top. By clicking on cricket, one can find all the games available for live betting. William Hill also directs you to live cricket games by selecting cricket from the A-Z menu.

By choosing the game of your liking, you can find a live rendition in the form of detailed live scorecards, wagon wheels, ball-by-ball commentary, and detailed statistical analysis along with the list of available wagers. They also offer the cash-out feature for Live betting.

Overall, the live cricket coverage on William Hill is very fast. It eliminates your need to find what’s happening on other apps and helps you place bets as quickly as possible.


William Hill Live Streaming

William Hill offers free live streaming of in-play cricket matches to its registered users. Inside the ‘In Play’ betting section you can filter the games which are available for live streaming. By choosing the game, you can find live streaming on the right side corner. This gives an excellent option to customers to place live betting while the matches are going on.

While writing this review, we couldn’t find the live streaming for Pakistan vs Australia Test Match. William Hill’s live streaming is focused on football and horse racing. It will be great to see them covering live streaming of all major cricket matches.

William Hill Bonus

A well-designed bonus structure is today’s need to hold the customer base. It is surprising to see William Hill offering a limited number of bonuses in terms of real cash and free bet. For starters, we found a single promo code and no deposit bonus on William Hill’s site. It is sad and lets your mood down after knowing that there is no Loyalty program or VIP points system. What world are they living in?

William Hill runs 14 promotions across its website. These include 5 promotions dedicated to sports betting, 1 casino bonus, 7 Horse Racing bonuses, and a unique social media campaign bonus. One good thing about the bonus system is that you can use the bonus wins for any sport including cricket irrespective of the way you win the promotion.

The promotion tab at the top of the website menu guides you to the William Hill bonuses. You will need to opt-in for most of these promotions to place a qualifying bet except for William Hill Acca Club bonus where you can track your progress after placing a qualifying bet or bets.

William Hill Welcome Bonus

William Hill offers an average welcome bonus to all new customers. To get the benefits, follow the instructions below:

1. Open an account using H30 in the William Hill promo code section

2. Place a €10/£10 or in equivalent currency bet at odds of 1.5 or greater.

3. Once your bet is settled, William Hill offers two €15/£15 worth of free bets to your account.

These free bets credited appear on the drop-down list once you add a new selection to your bet slip and can be used on any betting markets within 30 days except tote, pool, and lottery bets.

Unfortunately, this bonus is not available to new customers depositing funds with PayPal, Neosurf, PaySafe, Neteller, Skrill, ecoPayz, Kallibra/Postpay, and William Hill Plus Card.

Strangely, William Hill doesn’t advertise the welcome bonus on their promotions page. So, don’t forget to add the promo code H30 while opening a William Hill account.

William Hill Free Bet

William Hill’s bonus strategies rely on offering free bets over cashback and deposit bonuses. There are plenty of free bets available to grab in the promotion section. To get a free bet you have to place the odds through promotions. Following are some available promotions that can earn you free bets.

Free for 4: In the Free of 4 promotion you can earn up to £200 (paid as eight * £25) or equivalent currency of worth free bets by predicting six games in which exactly three or 4 goals are scored. Don’t worry if you miss a game.

Picking up 5 matches with the specified output can earn you a free bet worth £5 or equivalent currency. If four predictions come right, you still go out with a free bet worth £1.

Requirements: Only goals scored within 90 minutes are counted.

Acca Club: This is a weekly promotion that William Hill offers. If you stake a total of £20 or equivalent, in cash, on single or multi-match accumulator bets containing 3+ selections, you get a free bet worth £5 irrespective of the results on next Monday.

Requirement: Only straight accumulator bets are counted towards this offer.

Acca Freedom: Acca Freedom lets you boost the odds of trebles and above to win more, or insure your bet against one bad result from five or more selections. Acca Freedom bonus comes with complications. We will try to make it easier for you to understand. This is how it works

  • Add 3 or more qualifying bets to your betting slip to trigger Bet Boost in rewards.
  • Add 5 or more qualifying bets to trigger your Acca insurance in rewards.
  • Choose your reward by clicking on ‘Rewards available to apply’. You can either choose between Bet boost or insurance.
  • By insuring your bets, William Hill refunds your stake as a free bet up to £20 or in equivalent currency.

Requirement: Insurance can’t be claimed on bets including any handicap, total points, or enhanced markets (including flash odds, enhanced odds, and super odds).

All free bets paid can be seen after your bets are settled. You can use these free bets on cricket betting markets. Free bets credited can be chosen from the dropdown menu available on the betting slip.

William Hill Cashback

William Hill doesn’t offer any cashback on cricket-related promotions. Most of the promotions are added to your account as free bets. Cashback is available for the Horse racing-related bets though.

What other bonuses do William Hill Offer?

Most of the bonuses on William Hill are for Horse Racing events. Besides this, there is a ‘Scratch of the Day’ offer per customer, per day. This promotion is available for Ireland and UK customers only.

#YourOdds is a unique way to get a bonus in terms of free bets or cashback. All you need to present William Hill on Twitter by tweeting @WilliamHill with #YourOdds. Lucky customers get a chance to win prizes.

William Hill Bonus


Time Limit

Minimum Odds

Welcome Bonus

New customers (No minimum Deposit)

30 days

Minimum odds of 1.5 or greater.

Acca Club Bonus

Combo Bets with 3+ selections 

7 days

Combined standard odds of 4.0 or greater.

We didn’t find any wagering requirements to claim the real money after winning the bonuses. This seemed odd but delightful.

William Hill App

William Hill mobile app is available for Android and iOS users. The app can be downloaded from the Google Play Store and App store respectively in a few countries. On the website, you can also find links to download the mobile app. The user-friendly controls give bettors access to use William Hill online on their devices from any part of the world where it is not restricted.

How to download and install the William Hill app on Android?

Following are the steps to download and install the William Hill app on Android:

Open the mobile version of the William Hill betting site on your phone and click on the Get it on Google Play button given at the bottom of the website.
Click on the ‘Download’ button and allow access to photos, media, and files on your phone.
Download the file popup that appears on your mobile screen.
Once the apk file is downloaded, go to the settings and turn on ‘Allow from this source
Now tap the back button and install the app.
After the app is installed click on open and log in to enjoy William Hill at your fingers’ touch.

Requirement for the William Hill mobile app: Android 5.0 and up.

How to download and install the William Hill app on iOS?

Following are the steps to download and install the William Hill app on Android:

Go to the App store on your ios device and search William Hill.
Click on the Get button to download the app on your device.
Once the download is complete, install and log in using your id password.

Requirement for the William Hill mobile app: iOS 9.0 and up.

William Hill mobile app is comprehensive and quickest. The home screen gives you quick links to go to the available bets for your favorite sport.


William Hill Betting

Just like any other betting website, William Hill provides lots of sports betting options. Right from football to horse racing, and from ice hockey to Greyhound racing William Hill sports has 30+ sports categories in their A-Z menu panel provided at the left side panel of the betting section landing page.

William Hill sport covers more than 40000 sporting events every month. These include major and minor football leagues like Premier League, La Liga, The Championship, Horse Racing events like Cheltenham Festival, and other sporting events like NBA, NHL, NFL, and so on. The Cheltenham Festival is covered vigorously by William Hill for Horse Racing fans.

The William Hill sports betting page displays Popular bets on the right-side panel while the middle section shows the in-play events which can be sorted category-wise. You can choose the odds format from the right side of the black stripe given on the top. A search tab is provided for quick navigation to your favorite sport event.

What strikes unique on the William Hill sport dashboard is that promotions like Scratch of the day and Acca Club find a spot in the popular section. This won’t let you miss the promotional benefits offered by them.


How to place a bet on William Hill?

Placing a bet on William Hill is not Sophie’s choice. You can simply follow the following steps to place your bets.

Select the event either from the A-Z menu or using the search tab.
Click on the event displayed to find out multiple wagers offered.
Choose the betting odds from the list of available wagers.
The selected betting odds appear on the betting slip appearing on the bottom right corner. You can place multiple bets at a time.
Put your stake and click on place bets to register your selections.

In the bet slip, you can either put quick bets where each of your selections is considered as a multiple bet or can choose all multiples. In ‘all multiples’ you get an option to put single, double, Treble, Yankee, four-folds, and all available combinations based on the number of your selections.

Any changes in odds during the live event are displayed in yellow. William Hill asks you to accept the odds change before placing a bet. In My bets, you can find the unsettled bets placed from your William Hill account. If you have free bets credited to your account, select them from the dropdown menu on the betting slip.

William Hill places restrictions on the maximum stake that varies by game. You can check these restrictions on their FAQ page.

William Hill Best Features?

Bet Boost:

This unique feature gives control in the hand of the bettors. By choosing three or more odds William Hill offers a boost that increases your odds and helps you win more. The boosted odds appear on the betting slip. Besides that, William Hill displays enhanced odds offered in cricket betting at the top of the list of available games.

William Hill TV and WH Radio:

William Hill TV and WH Radio guide bettors on upcoming and in-play sporting events. WHTV covers live streaming of major events from popular sports such as football, tennis, cricket, and a few other sports. On the other hand, WH Radio airs live commentary for greyhound & Horseracing events. There are two channels of WHTV. You can find them on the landing page of the website. Navigation to WH Radio is given on the black tab over the top of the dashboard.

Early Cashout:

William Hill lets you cash out before or during an in-play event if you think the game is turning against you. This helps you minimize your losses and recoup some of your cash. The cashout feature applies to single as well as multiple bets. Even if you use free bets, William Hill doesn’t restrict you from using cashout.

Along with these best features, William Hill esports and virtual sports coverage are up to the mark compared to their competitors.

24/7 Customer Service

William Hill customer service is available 24/7 to all existing and new customers. William Hill company’s customer service is given through live chat and Twitter. There is a help and feedback section provided at the top which navigates you to the live chat service. A new window opens by clicking on the live chat feature where a customer support representative helps you solve your doubts.

In case you don’t want to use live chat, William Hill is active on Twitter too. You can always shoot a message by following them on Twitter. Unfortunately, they don’t offer customer support via call or email. At least, we didn’t find it in their contact us section.

Payment Method:

William Hill has more than 20 banking methods to deposit money in your account. UK- based bettors can use Visa, MasterCard, and Maestro debit cards as well as e-wallets like PayPal, Skrill, Neteller, eco to deposit as well as withdraw money. Online Banking, cash vouchers, and prepaid cards like William Hill cash direct, Paysafe, and Neosurf are other means by which they let you add or take out money from your account.

William Hill is one of the rarest companies that accept Apple Pay as a payment method. If you have attached and verified your bank account, then you can use bank transfers too. The maximum deposit and minimum withdrawal limits vary based on your payment method. Though William Hill assures fast bank transfer, the withdrawal time scale is between 3 to 5 working days. All withdrawals except e-wallets are done via bank transfer.

Non-UK customers can use Visa, MasterCard, and Diners credit cards. William Hill doesn’t accept cryptocurrencies. They have also stopped accepting bank cheques since 25th March 2020. As guidance from the gambling commission, withdrawal reversals have been stopped for UK-based bettors while others can still opt for it if the bank transfer is still pending.

What is the “William Hill sign up” process?

Signing up on William Hill is easy. All you have to follow the below-mentioned steps:

Click on Join Button at the top-right corner.
Fill in your personal details including your email and mobile number.
Click on continue to create password and username.
Select a security question and add your answer.
Add the William Hill promo code H30 in the designated field to get two €15/£15 worth of free bets on putting the first qualifying bet of €10/£10 or equivalent currency as a new customer.
Agree to the terms and conditions and confirm that you are above 18 years of age.
Complete the signup process by clicking on Agree and Join button.

New Customers need to get verified online or by sending an email with required documents such as passport, driver’s license, or national ID to [email protected].

Is William Hill Legal?

Not a question! William Hill is licensed and regulated in Great Britain by the UK Gambling Commission under account number 39225 and further licensed by the Government of Gibraltar and Gibraltar Gambling Commissioner. For customers outside the UK, William Hill operates in accordance with Malta Gaming Authority under license MGA/CRP/121/2006-05 issued on 2nd November 2020. All these licenses make William Hill safe, secure, and legal to use.

Is William Hill legal in India?

William Hill has stopped offering its services in India since 2013. Though there are no laws that make online betting illegal in India except for the states of Andhra and Telangana, Indian users can not use William Hill.

About William Hill

William Hill has a rich history of more than 85 years in the gambling sector. It is operated by WHG (International). The organization started back in 1934 by accepting bets via calls and emails. To attract new UK customers, WHG opened betting shops across the UK in the mid-60s. They entered the online world by launching online sportsbooks and casino operations in 2000.

In 2002, William Hill got listed on the London Stock Exchange. They now have 1408 betting shops across the UK. They are licensed by the UK Gambling Commission, Gibraltar Gaming Commission, Malta Gaming Authority, and the New Jersey Division of Gaming Enforcement (NJ DGE).

They also operate in the USA. William Hill Vegas has more than 120 sportsbooks and kiosk locations licensed by Nevada Gaming Control Board. They also have operations in Mississippi, New Mexico, Delaware, Rhode Island, and New Jersey.

William Hill was acquired by an American hotel and casino entertainment company Caesars Entertainment in 2021. 

Frequently asked questions

William Hill takes 3-5 working days to withdraw money. The e-wallets withdrawal time is very fast and takes less than a day.

Yes. William Hill does have an app that is compatible with android and iOS devices.

No. Cryptocurrencies are not accepted at William Hill for deposit or withdrawal.

No. William Hill has shut down its operations in India since 2013.

Ben Brown
Founder and iGaming Expert

Having carved a niche for himself as both an astute analyst and an enthusiastic aficionado of the sport, Ben Brown is the founder of Cricket Betting. He has steadily transformed the platform into a trusted hub for cricket enthusiasts and betting aficionados alike.

Ben seeks to bridge the gap between genuine cricket analysis and betting insights. Recognizing the lack of comprehensive resources in this sphere, he birthed Cricket Betting, a website that now caters to a global audience, offering them critical insights, tips, and reviews on the best betting strategies.

Ben's expertise shines through in his role as the editor of sportsbook reviews. His has an in depth grasp of cricket's rich history and subtleties, establishes him as a leading voice in cricket literature. His reviews artfully intertwine his profound reverence for the sport with a hands-on comprehension of betting intricacies, marking them as essential reads for those venturing into the universe of cricket betting.

In the midst of all his professional commitments, Ben remains a fervent cricket fan at heart following Australia, Perth Heat and the Chennai Super Kings.

18 plus warningPlease gamble responsibly
Be Gamble Aware ImageMga Malta Gaming AuthorityGam Care ImageGambling Commission UK Image has no affiliation with the cricket teams, tournaments or organizations displayed on this website. We claim no credit for any associated images posted on this site unless otherwise noted. Images are copyright to their respective owners. Online wagering legality varies by jurisdiction. We urge you to verify local regulations before engaging in online betting. does not assume responsibility for your actions. © 2023 All Rights Reserved.
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Be Gamble Aware ImageMga Malta Gaming AuthorityGam Care ImageGambling Commission UK Image has no affiliation with the cricket teams, tournaments or organizations displayed on this website. We claim no credit for any associated images posted on this site unless otherwise noted. Images are copyright to their respective owners. Online wagering legality varies by jurisdiction. We urge you to verify local regulations before engaging in online betting. does not assume responsibility for your actions. © 2023 All Rights Reserved.